Tuesday, 11 September 2012
Why don't more companies use design anthropology?
Posted on 09:36 by Unknown
I was reading the August 2012 version of Mechanical Engineering published by the American Society of Mechanical Engineers (ASME) organization. There was an article by Alan S. Brown titled "Designing for Technology's Unknown Tribes". The article starts off by talking about when an electronic company wanted to design a product, an MP3 player, specifically for athletes. The company's market
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